Subroto Roy was born in 10 June 1948 in Bihar is also known as Saharasri  is an Indian businessman and  chairman of the Sahara India Pariwar.  Subrata Roy studied at Holy Child School in Kolkata and later studied mechanical engineering at Benaras Hindu University. Sahara started his first business in Gorakhpur.

Sahara Group has interests in banking, aviation, media and housing.  Roy began his journey in 1978, when he founded Sahara  with three workers in the northern state of Uttar Pradesh as a small deposits para-banking business. Today, the group has diversified into a giant business conglomerate with interests in housing, entertainment, media and aviation. Before Subrata Roy founded the Sahara Group, he had already gathered 32 years of precious experience in business development along with 18 years of experience in real estate business. Sahara Group has a huge complex in Lucknow, Uttar Pradesh. The complex is known as Sahara City. Subrato Roy is famous for his flamboyant lifestyle. Sahara is constructing an eco-friendly self-contained residential city called Aamby Valley City in Maharashtra near Mumbai Pune Expressway. The city is spread over 10000 acres of land. 

 Subrata Roy Sahara owns the national Hindi News Channel Samay, 36 city specific regional news channels Sahara SamaySahara One- general entertainment channel and a Hindi movie channel Filmy Sahara has recently launched Firangi channel which is positioned as World Television in Hindi.

 He is working towards health, education and nutrition programs for children and women, adult literacy and vocational training initiatives. Under his Mobile Health Care (MHU) program.  His group is working for the rehabilitation of physically challenged people and mass marriage ceremonies of 101 underprivileged girls on an annual basis. Support for National Cadet Corps (NCC) also forms a part of Sahara’s universe of concern.

Subrata Roy Sahara recently got Indian Business Icon of the Year Award at Powerbrands Hall of Fame Awards function at London for his entrepreneurship and achievements in various fields.  He has been also rewarded with Lakshya-2010 Business Visionary Award for his excellence in managing his organization with proficiency. He has been the ITA – TV Icon of the Year 2007. He has received the Global Leadership Award in 2004. Recently he has been awarded with honorary degree of D. Litt. by Lalit Narayan Mithila University, Darbhanga.